Talk:Roco Kingdom

I was asked to review this topic. I am restoring this article to mainspace. The game Roco Kingdom passes Wikipedia:Notability#General notability guideline through these sources:

1. Mo, Xuan 墨轩 (2011-06-03). "腾讯《洛克王国》：从虚拟世界走向现实生活" [Tencent's Roco Kingdom: from the virtual world to real life]. Beijing Morning Post [zh] (in Chinese). Archived from the original on 2026-04-10. Retrieved 2026-04-10 – via Phoenix Television.

   The article notes: "基于在用户关系链和网络社区研发运营上的天然优势，《洛克王国》正是为开拓这一细分市场所推出的一款战略性的网络社区产品。在内容和题材上，《洛克王国》专门针对儿童开发，通过社区内的健康益智活动、不良信息过滤等各种设置，引导儿童健康安全上网。这款产品在去年推出后迅速获得了大量儿童用户的喜爱，同时根据用户的调研，许多家长、老师以及一些教育界的专家们也都给予了很高的评价。截至今年第一季度，《洛克王国》的总注册用户数已超过５０００万，季度活跃用户数接近３５００万，最高同时在线数达４５万，在上线一年后成功位居同类市场份额第一的位置，是当前最受欢迎的儿童网络社区。"

   From Google Translate: "Leveraging its inherent strengths in the development and operation of user social networks and online communities, *Roco Kingdom* was launched as a strategic online community product specifically designed to pioneer this niche market segment. In terms of content and themes, *Roco Kingdom* was developed expressly for children; through features such as wholesome, educational in-community activities and robust content filtering systems, it guides children toward safe and healthy online habits. Since its launch last year, the product has rapidly garnered a massive following among young users. Furthermore, user surveys indicate that the platform has received high praise from numerous parents, teachers, and educational experts. As of the first quarter of this year, *Roco Kingdom* boasted a total registered user base exceeding 50 million, with quarterly active users approaching 35 million and a peak concurrent user count reaching 450,000. Within just one year of going live, it successfully secured the leading market share in its category, establishing itself as the most popular online community for children today."

2. Xia, Xia 小夏 (2010-06-02). "腾讯推出《洛克王国》 打造儿童互联网社区" [Tencent launches Roco Kingdom to build a children's internet community]. Securities Daily (in Chinese). Archived from the original on 2026-04-10. Retrieved 2026-04-10 – via Sina Corporation.

   The article notes: "近日，腾讯宣布将推出一款名为《洛克王国》的儿童社区产品，它将是这家以“为用户提供一站式在线生活服务”作为战略目标的企业正式进入儿童互联网市场的首款产品。目前这款产品正处于研发当中，预计将于2010年年中面市。"

   From Google Translate: "Recently, Tencent announced the upcoming launch of a children's community product titled *Roco Kingdom*. This product marks the company's formal entry into the children's internet market—a significant step for an enterprise whose strategic objective is "providing users with one-stop online lifestyle services." Currently under development, the product is expected to hit the market in mid-2010."

3. "《洛克王国》全面开放打造国内首个儿童绿色网络社区" [Roco Kingdom fully opens, building China's first green online community for children]. Oriental Morning Post (in Chinese). 2010-07-15. p. A38.

   The article notes: "7月15日，中国首款儿童绿色网络社区《洛克王国》(roco.qq.com)正式启动运营，被誉为中国儿童网络娱乐、网络儿童教育发展史上里程碑式的事件。《洛克王国》在内测期间备受追捧，作为腾讯专门针对儿童用户打造的网络社区产品，以“安全”、“健康”、“益智”为核心属性。在“魔法王国”主题社区中，小朋友可以体验趣味娱乐，学习百科知识、生活常识，还能与其他同龄人交流互动。其类人精灵的主人公形象，更是深得小朋友们的喜爱。... 业内人士分析，《洛克王国》的诞生不仅将进一步完善腾讯坚持的一站式在线生活平台，其所高举的“绿色”大旗，更势必掀起国内儿童网络产品的绿色革命风潮，有助于促进国内儿童互联网行业的规范有序、可持续发展。"

   From Google Translate: "On July 15, *Roco Kingdom* (roco.qq.com)—China's first "green" online community for children—officially launched its operations. This event has been hailed as a milestone in the history of online entertainment and online education development for children in China. *Roco Kingdom* garnered immense popularity during its beta testing phase; developed by Tencent specifically for young users, the online community centers on the core attributes of "safety," "wholesomeness," and "educational enrichment." Within this "Magic Kingdom"-themed community, children can enjoy entertaining activities, acquire encyclopedic knowledge and practical life skills, and interact with their peers. Moreover, the game's anthropomorphic sprite characters have won the deep affection of its young audience. Industry analysts suggest that the advent of *Roco Kingdom* will not only further enhance Tencent's commitment to providing a comprehensive "one-stop" online lifestyle platform, but—by boldly championing the banner of "green" online environments—it is also poised to spark a "green revolution" within the domestic market for children's online products, thereby fostering the standardized, orderly, and sustainable development of China's internet industry for children."

4. "力抗山寨风 内地网游商借收购走出去" [Resisting the knockoff trend, mainland online game companies expand overseas through acquisitions]. E-zone (in Chinese). 2010-08-12. pp. P148–151.

   The article notes: "龙头腾讯除发展海外市场，也积极在内地寻找机会。该公司今年 6 月推出儿童社交网站「洛克王国」，整合入门网站的儿童频道、教育频道和小游戏，加上造型可爱的虚拟社区吸引小玩家。腾讯表明不打算在儿童网站牟利，但可培养小朋友从小认识该品牌，建立用户群，待成长后继续使用其他收费平台。... 不过腾讯的游戏产品遭外界批评「山寨货」，连拓展儿童市场的「洛克王国」也被指是抄袭美国儿童网站「Club Penguin」。"

   From Google Translate: "In addition to expanding into overseas markets, industry leader Tencent is actively seeking opportunities within mainland China. In June of this year, the company launched "Rock Kingdom," a social networking site designed for children. This platform integrates content from the company's web portal—specifically its children's, education, and mini-game channels—and features a charming virtual community with cute avatars designed to appeal to young players. Tencent has stated that it does not intend to generate profit directly from this children's website; rather, the goal is to familiarize children with the brand from an early age, thereby building a user base that will continue to utilize the company's other paid platforms as they grow older. However, Tencent's gaming products have faced external criticism for being "copycat" goods; even "Rock Kingdom"—the company's foray into the children's market—has been accused of plagiarizing the American children's website "Club Penguin.""

5. Li, Li 丽莉 (2010-12-07). "《洛克王国》推儿童专用webQQ，促进健康网络沟通" [Roco Kingdom launches a children-specific WebQQ to promote healthy online communication]. Legal Evening News (in Chinese). p. A16.

   The article notes: "小朋友们终于也有自己的专属webQQ了。12月3日，腾讯首款儿童绿色网络社区《洛克王国》推出了专门针对儿童的网页版QQ。与以成人用户为主的webQQ 不同，这款儿童用网页版QQ界面简洁、仅针对聊天功能设计，而无需下载、安装和等待则让使用更方便高效。... 正是注意到这点，腾讯适时推出了《洛克王国》，为儿童打造一个在线绿色社区，以魔法王国为主题，小朋友可以在里面体验趣味小游戏，学习丰富的百科知识，还可以和其他同龄人交流玩耍。而此次进一步在《洛克王国》里推出网页版QQ，则是旨在通过技术手段为儿童营造健康网络环境的举措之一。这款QQ的产品使用者均为《洛克王国》的用户，基本上都是7-14岁的儿童，相对于其他版本的开放性QQ而言，使用者构成相对单一，同龄人之间的沟通自然顺畅、沟通内容也趋于纯粹。聊天窗口上除了显示对方的头像、QQ名称、个性签名外，仅附带QQ 表情选择功能，且不设广告栏，让孩子们的沟通环境更为纯净。"

   From Google Translate: "Children finally have their own exclusive WebQQ. On December 3, Tencent’s first "green" online community for children—*Roco Kingdom*—launched a web-based version of QQ designed specifically for young users. Unlike the standard WebQQ, which caters primarily to adults, this child-oriented web version features a streamlined interface focused solely on chat functionality; furthermore, the elimination of the need to download, install, or wait makes the user experience both more convenient and efficient. ... It was precisely with this realization in mind that Tencent opportunely launched *Roco Kingdom*, creating a "green" online community designed specifically for children. Themed around a magical kingdom, the platform allows young users to enjoy entertaining mini-games, acquire a wealth of general knowledge, and interact and play with their peers. The recent integration of a web-based version of QQ within *Roco Kingdom* represents a further step—one of several technical initiatives—aimed at fostering a healthy online environment for children. The user base for this specific QQ product consists exclusively of *Roco Kingdom* players—predominantly children aged 7 to 14. Compared to the open nature of other QQ versions, this user demographic is relatively homogeneous; consequently, communication among peers flows naturally and the content of their interactions tends to remain wholesome. Beyond displaying a contact's avatar, QQ username, and personal status message, the chat interface features only a selection of QQ emoticons and is entirely free of advertisements, thereby ensuring a purer communication environment for the children."

Cunard (talk) 07:26, 10 April 2026 (UTC)