West Coast Cooler
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HeadquartersIreland
Websitewww.westcoastcooler.com
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| Headquarters | Ireland |
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| Website | www |
West Coast Cooler is a wine cooler made from white wine and fruit flavourings. It is owned and produced by Pernod Ricard's Irish subsidiary, Irish Distillers. It has an alcohol content of 3.5%.
It was launched in Dublin on 21 August 1984 but was relaunched in 2004 with a new image. It is primary marketed at young to middle-aged women. The relaunch involved an advertising campaign showing three women getting ready for a night out in a manner that resembled a sitcom with the slogan "It's Showtime!".[1] The drink has been involved in promotions such as the sponsorship of the Belfast premiere screening of the film Confessions of a Shopaholic and the West Coast Cooler FASHIONWEEK.
Varieties
- This product is sold in 750 ml bottles or the 250 ml bottles in packs of 4 bottles from Off Licences, or can be purchased chilled in 250 ml bottles in pubs and nightclubs.
- On 6 July 2009, a new product was launched, "West Coast Cooler Rosé", which is made from rosé wine and berry and fruit flavourings.
- In May 2011 a new Citra variety was launched. The makers claim that Citra has a citrus taste.
- West Coast Cooler and Vodka was launched in 2014.
