Zhumir
From Wikipedia, the free encyclopedia
Zhumir Latin Spirit is an Ecuadorian brand of spirits, marketed on a national and international scale. Zhumir is often, incorrectly, referred to as Rum outside of Ecuador.
Zhumir was originally founded by Don Eduardo Crespo Malo. The term "Zhumir" was coined in 1870 by Francesco Cabeza de Vaca[1] to describe spirits, and the distillery has roots in Cuenca, where it was founded in 1966 by Doña Hortensia Mata Ordóñez as "Destilería La Playa." The name was changed in 1982 to "Destilería Zhumir C. Ltda" in order to more closely identify the company with its most popular product.
When Zhumir began, it was a cottage industry, bottling and selling spirits made in the traditional artesanal manner, however the product quickly became so popular that the company installed an industrial distillery to keep up with demand. Much of the sugarcane used to produce Zhumir is grown in company owned fields in the valley of Paute in the province of Azuay, and the corporation has its headquarters in the Azuay capital, Cuenca.
