M-Hero
Chinese electric vehicle manufacturer
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M-Hero Automotive Technology Co., Ltd. (Chinese: 东风汽车集团股份有限公司猛士汽车科技公司), commonly known as Mengshi Automotive Technology Co., Ltd.[1] or M-Hero,[2] is a Chinese state-owned subsidiary of Dongfeng Motor Corporation specializing in high-performance luxury off-road electric vehicles. The brand name "Mengshi" (猛士, literally: Fierce warrior) is inherited from Dongfeng's military vehicle line. M-Hero focuses on producing advanced electric vehicles (EVs) and extended-range electric vehicles (EREVs) for the civilian market.
Native name | 东风汽车集团股份有限公司猛士汽车科技公司 |
|---|---|
| Company type | State-owned Subsidiary |
| Industry | Automotive |
| Founded | 2022 |
Area served | China |
Key people | Cao Dongjie (CEO) Wang Jiong (Vice president & Chief brand officer) |
| Products | Electric vehicles |
| Chinese name | |
| Simplified Chinese | 猛士科技 |
| Hanyu Pinyin | Měngshī Kējì |
| Website | m-hero.com |
History
M-Hero was established in 2022 as a subsidiary of Dongfeng Motor Group (DFG), a listed company under the larger Dongfeng Motor Corporation (DFM).[2] While M-Hero operates in the consumer automotive sector, Dongfeng Mengshi (东风猛士), a separate entity under DFM, focuses on military vehicle production.[3][4] The distinction between the two brands lies in their parent companies and market focus, with DFM's military operations being largely classified.[5]
In 2023, M-Hero unveiled its first production model, the M-Hero 917, a full-size luxury off-road SUV available in both EV and EREV configurations. The vehicle boasts over 1,000 horsepower and a range of 505 kilometers (314 miles), positioning it as a high-performance competitor in the luxury EV market.[6]
Brand sharing
In September 2025, Dongfeng Motor Group announced that it, along with Xiangyang Holdings, Xianggao Investment, and Dongfeng Motor Limited (DFL), a joint venture with Nissan, signed an investment agreement to establish a joint venture. DFM, DFL, and the local state-owned enterprises of Xiangyang city formed this partnership. The company will collaborate with Huawei, sharing the M-Hero brand with M-Hero Technology, to develop lightweight off-road SUVs led by Yinwang under the new HI Plus Mode.[7]
Products
M-Hero's product lineup focuses on high-performance luxury off-road vehicles. Key models include:
Current models
- M-Hero 917 (2023–present), full-size luxury SUV, BEV/EREV[8]
- M-Hero 917L (to commence), long wheelbase variant
- M-Hero M-Hunter (2024–present), full-size ROV, BEV/EREV
- M-Hero M817 (2025–present), full-size SUV, PHEV
- M-Hero 917
- M-Hero M-Hunter
- M-Hero M817