Talk:Digital marketing

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Please change “Online methods used to build brand awareness” to “Online methods used to push a target audience through the marketing funnel”.

Right below that headline, add “Digital marketers reference the marketing funnel^[1] when they create digital marketing campaigns because target audiences will have different needs at each stage of the marketing funnel. The marketing funnel stages are awareness, consideration, conversion, loyalty, and advocacy.

Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, "Impact of Brand on Consumer Behavior". Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts on cultivating brand recognition and recall than in previous years. This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year. How to create content for every stage of the buyer's journey. HubSpot Blog. Retrieved November 29, 2022, from https://blog.hubspot.com/marketing/content-for-every-funnel-stage </ref>”

Brand awareness is one of many stages in the marketing funnel. The methods listed apply in different ways to different stages of the funnel. For example, blog posts (content marketing) are a huge part of the consideration stage, not just the brand awareness stage. SEM plays an important role in brand awareness, but it also plays an essential role in the conversion stage when users have the search intent to make a purchase. YellowDocMartens (talk) 04:15, 30 November 2022 (UTC)

Not done. Sources provided are promotional blogs. --Mvqr (talk) 11:07, 30 November 2022 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Utilize automation tools to streamline marketing efforts: Automation tools can help you streamline your marketing efforts by automating tasks like email campaigns, social media posting, and website updates. This will allow you to save time and focus on more high-impact activities that will drive customer engagement and retention. Ashishdubey290 (talk) 21:42, 23 December 2022 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 21:49, 23 December 2022 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

3. Utilize automation tools to streamline marketing efforts To utilize automation tools to streamline marketing efforts, you can follow this action plan: Identify your goals: Determine what you want to achieve through automation. Do you want to save time, improve efficiency, or increase conversions? Setting clear goals will help you determine which automation tools to use and how to use them effectively. Research automation tools: Research different automation tools that are available and determine which ones are most suitable for your needs. Consider factors such as cost, features, and integrations with other tools. Set up automation workflows: Use automation tools to set up workflows that will streamline your marketing efforts. For example, you can use automation to send personalized emails to new subscribers, post updates on social media, or update your website content. Test and optimize your automation workflows: Use A/B testing to compare different versions of your automation workflows and identify what works best. This will help you improve the performance of your automation efforts. Monitor and analyze your results: Use tools like Google Analytics and automation software to track the performance of your automation workflows and identify areas for improvement. Update and maintain your automation workflows: Regularly review and update your automation workflows to ensure that they are still relevant and effective. Make sure to also monitor and troubleshoot any issues that may arise. Ashishdubey290 (talk) 06:03, 24 December 2022 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 06:34, 24 December 2022 (UTC)

This article was the subject of a Wiki Education Foundation-supported course assignment, between 17 January 2023 and 1 May 2023. Further details are available on the course page. Student editor(s): Lang11 (article contribs). Peer reviewers: Sandyo'brien.

— Assignment last updated by DarthVetter (talk) 13:46, 23 March 2023 (UTC)

The definition of affiliate marketing is not even such a thing as a definition. Unlike the definition that appears in all other channels, the definition of affiliate marketing doesn't even exist. The first thing we read about affiliate marketing is that it's not worth it because there are huge risks involved.

The article should at least start by explaining what affiliate marketing is. Perhaps the specific article you link to can go into more detail about its benefits and risks, but as it is written right now it's only part information. Affiliate marketing can have risks like any other channel, but it is also a useful tool for thousands of companies around the world.

139.47.40.244 (talk) 14:46, 20 April 2023 (UTC)

It would be logical to remove this reference and use an aseptic definition of affiliate marketing in the paragraph Barrosoypalacios (talk) 14:49, 20 April 2023 (UTC)

The words 'Affiliate marketing' in the article are a link. Click on them and you'll be taken to the specific article, which contains the definition of the term. We should not duplicate that content on this article. MrOllie (talk) 14:51, 20 April 2023 (UTC)

I know there is a link and a specific article. What I am referring to is the paragraph in this article about affiliate marketing. The article devotes a paragraph to give a brief description of what 15 different marketing channels consist of. In 14 of them we find brief descriptions about how each channel works, but the one dedicated to affiliate marketing does not explain anything, only warns of its risks, implying that it is little less than a scam every time. Please review the definitions and you will see that it is not consistent.

Thanks Barrosoypalacios (talk) 09:41, 21 April 2023 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

i want to contribute and edit Guptasuman98 (talk) 11:23, 18 May 2023 (UTC)

As noted in the template: "This template must be followed by a complete and specific description of the request, that is, specify what text should be removed and a verbatim copy of the text that should replace it." Given your prior edit, I suspect your contributions would not be constructive. Sam Kuru (talk) 11:31, 18 May 2023 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

(spam link redacted) Dineshmishra001 (talk) 06:51, 22 August 2023 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 06:54, 22 August 2023 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

I want to add more information related to digital marketing Prashanth S Murthy (talk) 19:48, 27 September 2023 (UTC)

 Not done @Prashanth S Murthy Please read the template you have applied:

This template must be followed by a complete and specific description of the request, that is, specify what text should be removed and a verbatim copy of the text that should replace it. "Please change X" is not acceptable and will be rejected; the request must be of the form "please change X to Y".

Please specify your request fully 🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦 19:53, 27 September 2023 (UTC)

hey as a digital marketing MBA graduate i want to add some valuable information on Wikipedia which would help the users, please let me contribute. Prashanth S Murthy (talk) 20:01, 27 September 2023 (UTC)

@Prashanth S Murthy The answer is to follow the template's instructions. I'm pleased you have studied hard and gained a qualification. Please use it according to our rules. 🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦 20:21, 27 September 2023 (UTC)

|ans= i want to contribute more on digital marketing which is my core subject, as people trust and use Wikipedia i would also like to be a part of it Prashanth S Murthy (talk) 20:26, 27 September 2023 (UTC)

@Prashanth S Murthy Judging by your contributions so far, you need to learn what to do first. All your contributions to other article have been reverted. I have left a message on your talk page. 🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦 20:34, 27 September 2023 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Their are many types of Digital Marketing components like :-

SEO    
PPC  
Social Media Marketing  
content marketing 
email marketing		
website 	analytics and data analysis
video marketing 	
mobile marketing 
affiliate marketing 	
Online Public Relations (OPR)	
Chatbots and Artificial Intelligence (AI) 
E-commerce marketing   
Customer Relationship Management (CRM) Kamni Gola (talk) 14:08, 22 November 2023 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. DMacks (talk) 16:41, 22 November 2023 (UTC)

This article was the subject of a Wiki Education Foundation-supported course assignment, between 22 May 2024 and 24 August 2024. Further details are available on the course page. Student editor(s): Zhilin0321 (article contribs).

— Assignment last updated by Zq2197 (talk) 04:28, 17 August 2024 (UTC)

Data-driven marketing is a key part of digital marketing, using methods and tools that are already included in digital marketing. Merging the pages would give a clearer picture of how data-driven methods are used in digital marketing. Charlie (talk) 07:21, 13 September 2024 (UTC)

• Oppose. These are quite different topics. One is how to reach the customer, the other is how to read the customer. The latter can inform how to do the former, but also to inform production-side and other non-front-end aspects, and reaching the customer need not use this back-end basis. There is overlap or one uses the other, but one is not a subtopic of the other. DMacks (talk) 11:42, 13 September 2024 (UTC)

  Agreed. It would make sense to merge with Targeted advertising though as the point of data-driven methods is to target audiences. 199.38.52.12 (talk) 20:53, 20 September 2024 (UTC)

  I support this alt proposal to merge Data driven marketing into Targeted advertising, and will add a tag to Targeted about it. I picked that merger direction solely based on the Targeted article being quite large vs Data-driven quite small. DMacks (talk) 17:16, 21 September 2024 (UTC)

  Y Merge completed Klbrain (talk) 16:55, 7 December 2024 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Danieloliver7 (talk) 17:33, 15 May 2025 (UTC)

Digital marketing offers a cost-effective approach to reaching targeted audiences. Studies indicate that digital marketing strategies can reduce the cost per lead by up to 61% compared to traditional marketing methods

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Annh07 (talk) 17:34, 15 May 2025 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Please change the following sentence under the "Influencer Marketing" section:

From: "Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms."

To: "Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms."

This change includes a relevant and helpful external link to a website that provides insights and services related to digital marketing strategy.

Thank you. D2cmarketer (talk) 11:13, 9 June 2025 (UTC)

 Not done The link violates Wikipedia's external links guideline; I have disabled it in the post above. --bonadea contributions talk 11:20, 9 June 2025 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

After the list item "* Social media marketing" in the Channels section, add a new sentence:

According to ZDNet, Germany‑based platform InfluencerDB estimates that one in four sponsored Instagram posts are being done by influencers with questionable audience growth.^[1] Square~ruwiki (talk) 14:48, 28 July 2025 (UTC)

ZDNet has been considered as a generally unreliable source since its acquisition by Red Ventures in October 2020 (see this list), so I would try to find a different source for this. SuperPianoMan9167 (talk) 19:56, 28 July 2025 (UTC)

I understand the hesitation about using ZDNet after Red Ventures bought the site in 2020. The piece I’m citing, though - Eileen Brown's "Is celebrity influencer marketing dead?" (27 July 2018, https://www.zdnet.com/article/is-celebrity-influencer-marketing-dead/) was published two years before that sale. On WP:RSP, ZDNet articles from the pre‑acquisition period are still listed as "usually reliable," so this one isn't affected by the later downgrade.

Brown's article is a straightforward news report (not an opinion column) and it gives the 25 percent figure, crediting InfluencerDB by name. Because it’s independent of InfluencerDB and falls in the reliable window, I think it works as a solid secondary source. If anyone preferred an additional citation, I can look for one, but I believe this 2018 piece meets the reliability standard on its own. Square~ruwiki (talk) 06:38, 29 July 2025 (UTC)

ZDNet isn't originating the claim, they're restating an estimate by "influencer marketing platform" InfluencerDB, the reliability is questionable. I also don't think Instagram-specific information is due for inclusion in the section you've indicated, and an external link should not be included in an article's body either, see WP:NOELBODY. fifteen thousand two hundred twenty four (talk) 06:56, 29 July 2025 (UTC)

Thanks for taking the time to review this. A few final clarifications.

1. ZDNet citation ZDNet is still classed as "generally reliable" at WP:RSP. The staff article I'm citing—"Is celebrity influencer marketing dead?" (27 July 2018) - quotes InfluencerDB's analysis and gives the "one in four sponsored posts" figure. That provides us with the required secondary coverage.

2. InfluencerDB's standing in the industry InfluencerDB isn't just self publishing statistics. Trade outlets rely on their data and interview their team:

Horizont, a well regarded German marketing weekly, ran an in depth interview with co founder Robert Levenhagen ("Fake Follower verursachen Schaden in Höhe von 500 Millionen Dollar", 23 Jan 2018) - https://www.horizont.net/marketing/nachrichten/influencerdb-chef-robert-levenhagen-fake-follower-verursachen-schaden-in-hoehe-von-500-millionen-dollar-168305 In that piece, Levenhagen explains their methodology and the broader impact of fake followers, which shows the platform is taken seriously by specialist media.

3. Proposed wording and placement If the "Channels" list feels off topic, we can move the line to the fraud/abuse section, where follower quality issues are already discussed:

"ZDNet, quoting analytics firm InfluencerDB, reports that roughly one in four sponsored Instagram posts come from accounts with questionable audience growth."^[2]

The link to ZDNet stays inside a <ref> tag; no bare URLs in the prose.

If this still seems shaky, let me know and I'll keep looking for an English language trade source that repeats the same statistic. Otherwise, I think the ZDNet - InfluencerDB pairing, backed by the Horizont interview, should satisfy reliability. Square~ruwiki (talk) 08:04, 29 July 2025 (UTC)

•  Not done: Please propose a more reliable source, and do not propose the addition of spammy links in the body of the article. Grayfell (talk) 08:01, 29 July 2025 (UTC)

  Thanks for taking the time to review this. A few final clarifications.

  1. ZDNet citation ZDNet is still classed as "generally reliable" at WP:RSP. The staff article I'm citing—"Is celebrity influencer marketing dead?" (27 July 2018) - quotes InfluencerDB's analysis and gives the "one in four sponsored posts" figure. That provides us with the required secondary coverage.

  2. InfluencerDB's standing in the industry InfluencerDB isn't just self publishing statistics. Trade outlets rely on their data and interview their team:

  Horizont, a well regarded German marketing weekly, ran an in depth interview with co founder Robert Levenhagen ("Fake Follower verursachen Schaden in Höhe von 500 Millionen Dollar", 23 Jan 2018) - https://www.horizont.net/marketing/nachrichten/influencerdb-chef-robert-levenhagen-fake-follower-verursachen-schaden-in-hoehe-von-500-millionen-dollar-168305 In that piece, Levenhagen explains their methodology and the broader impact of fake followers, which shows the platform is taken seriously by specialist media.

  3. Proposed wording and placement If the "Channels" list feels off topic, we can move the line to the fraud/abuse section, where follower quality issues are already discussed:

  "ZDNet, quoting analytics firm InfluencerDB, reports that roughly one in four sponsored Instagram posts come from accounts with questionable audience growth."^[3]

  The link to ZDNet stays inside a <ref> tag; no bare URLs in the prose.

  If this still seems shaky, let me know and I'll keep looking for an English language trade source that repeats the same statistic. Otherwise, I think the ZDNet - InfluencerDB pairing, backed by the Horizont interview, should satisfy reliability. Square~ruwiki (talk) 08:04, 29 July 2025 (UTC)

You are free to discuss this further, but do not reopen the template until consensus has changed. Templates are intended for either uncontroversial changes or for after consensus has been settled.

So it does appear that the ZDNet source is dated to 2018, and would therefor be reliable, but there are other issues here. I don't think attributing this to 'InfluencerDB' is going to be useful to readers (unless your goal is to promote this service). The study is specific to Instagram from 2018, and doesn't seem very relevant to the broader topic. Why this one isolated factoid? Why not talk about Friendster in 2005? How about a breakdown of Snapchat marketing as of 2014? It's just kind of arbitrary and in the weeds, at best, and backdoor promotion for InfluencerDB at worst. Additionally, "questionable audience growth" is far, far too vague. Readers will not know what that means because it doesn't mean anything.

If you do have any sort of conflict-of-interest with InfluencerDB, review WP:COI and WP:PAID. Grayfell (talk) 08:20, 29 July 2025 (UTC)

Hi Grayfell,

I just discovered that my previous response was deleted from the talk page. According to the general talk-page guidelines and WP:TALK, editors should not remove other users' signed comments unless they are obviously disruptive (spam, attack, etc.). I don't understand why my post was removed because it was polite and pertinent.

Could you provide an explanation for the deletion and restore the comment so that the discussion record is complete if there was no policy violation? I would appreciate the same courtesy, as I haven't removed or changed any of your comments. If my messages vanish from the thread, it's difficult for me to learn the ropes and have an open discussion.

Furthermore, I'm going to be blunt: it's starting to feel like any idea I put forward gets shot down before we even talk about the substance. The InfluencerDB figure wasn't a random plug - I chose it because (a) it's been picked up by multiple trade outlets, and (b) it fits the fraud section by giving readers a concrete sense of scale. I'm not connected to the company, nor am I trying to turn the article into an ad. I just wanted to add a sourced data point that illustrates how widespread fake engagement can be.

When every suggestion is met with "find a different source" or "why not use a totally different example," it's hard to know what contribution would ever be acceptable. That's discouraging for someone who's genuinely trying to help.

If the problem is that the stat is too old or too narrow, let's talk about that. If the phrasing is vague, we can tighten it. But rejecting the whole idea - and implying a conflict of interest - without a path forward makes it feel like the goalposts keep moving.

I'm more than willing to adjust wording, placement, or even the exact number, but it would help to know what specific criteria a source has to meet before it passes muster. Otherwise, it begins to look like new voices aren't really welcome. Square~ruwiki (talk) 09:52, 29 July 2025 (UTC)

Grayfell will be unable to provide an exact explanation of why your comment was removed since they didn't remove it, ScottishFinnishRadish did. I would guess it has something to do with you repeatedly attempting to unmark this request as answered when it has been.

I do not find the statement due for inclusion as it is too narrow, concerning a specific company at a specific time. I'm also disinclined to accept statements about influencer marketing from "influencer marketing platform[s]" as being reliable, and have concerns about the inclusion of such possibly being promotional. For these reasons I do not find the statement fit for inclusion, and will likely object to the inclusion of similar claims by InfluencerDB anywhere in the article.

For contested information consensus determines what is included, currently consensus appears to be against inclusion. fifteen thousand two hundred twenty four (talk) 17:18, 29 July 2025 (UTC)

Got it - thanks for spelling it out.

1. Removing the "answered" flag was my mistake. I thought that was needed to keep the discussion open. I won't touch that template again unless consensus changes.

2. I understand your concern regarding the InfluencerDB estimate being too low and possibly promotional. I will search for wider, third-party research (e.g., eMarketer, Statista, HypeAuditor 2023) that reports fake‑follower rates without focusing on one company.

3. For the record, I have no affiliation - paid or otherwise - with InfluencerDB. I only used their number because it was the first hard stat I came across.

I'll retreat, take another look at the sourcing and dispute‑resolution pages, and return only if I have a more appropriate, well-sourced contribution.

Thank you for explaining the rules. Square~ruwiki (talk) 18:38, 29 July 2025 (UTC)

As a quick note regarding eMarketer, Statista, HypeAuditor, etc. I would not assume those are going to be any more reliable or useful. See, for example, WP:STATISTA. There exist much more reputable academic sources for things like influence-for-hire, ad fraud, Internet manipulation, and so on. Instead of looking for sources to support what you want to add to the article, look at reliable sources first and then figure out how to summarize those. Grayfell (talk) 23:16, 29 July 2025 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Under digital marketing planning under the three stages approach under Strategy, where the 4p’s were mentioned which had « Place » and extra three p’s were added which still included « Place » making it 7p’s. So either it is supposed to be something else or it is just 6p’s. Thank you for clarifying this mistake in advance 129.0.205.251 (talk) 12:45, 13 October 2025 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. meamemg (talk) 14:58, 13 October 2025 (UTC)

It seemed clear enough to me. I've rephrased that section to simplify it and fix that problem. Grayfell (talk) 19:54, 13 October 2025 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Change: "Unlike traditional marketing techniques, which involve direct, one-way messaging to consumers (via print, television, and radio advertising), nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels.[citation needed]"

to: "Unlike traditional marketing techniques, which involve direct, one-way messaging to consumers (via print, television, and radio advertising), nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels.^[1]"

Justification: This request adds a reliable supporting citation for the statement describing nonlinear digital marketing strategies. The referenced article, published by Fradley & Scout (2025), discusses the shift from linear to nonlinear digital marketing approaches and aligns with the described concept. The edit preserves neutrality and verifiability in accordance with Wikipedia's sourcing standards. Mjramu (talk) 12:43, 27 October 2025 (UTC)

 Not done: Attempt to add a promotional link, likely AI-generated edit request. Day Creature (talk) 16:34, 27 October 2025 (UTC)

Hello,

I noticed a small grammatical issue in the lead sentence of the article.

Current wording: “Digital marketing is the component of marketing that uses the Internet and online-based digital technologies…”

Suggested wording: “Digital marketing is a component of marketing that uses the Internet and online-based digital technologies…”

This does not change the meaning and aligns with standard encyclopedic style.

Thank you. NeutralEditor PK (talk) 19:59, 4 February 2026 (UTC)

"Digital marketing" is not one of many component[s] of marketing that [use] the Internet and online-based digital technologies ... to promote products and services, it's the component. fifteen thousand two hundred twenty four (talk) 02:13, 5 February 2026 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

Change the introductory paragraph to improve clarity.

Current wording explains digital platforms in a complex way. I suggest simplifying the explanation of digital platforms used in marketing so that readers can understand the concept more easily. Devesh Gautam10 (talk) 06:36, 4 March 2026 (UTC)

 Not done. Edit requests are for requests to make specific, precise edits, not general pleas for article improvement. –Deacon Vorbis (carbon • videos) 07:25, 4 March 2026 (UTC)

This edit request has been answered. Set the |answered= parameter to no to reactivate your request.

In the 2020s, digital marketing increasingly shifted toward omnichannel integration, prioritizing a seamless customer experience across mobile apps, social m^[1]edia, and physical retail locations Iamabhivp (talk) 17:29, 4 March 2026 (UTC)

 Not done, it's not clear what changes you want to make (and even still, this buzzword-salad isn't going anywhere near the article content). –Deacon Vorbis (carbon • videos) 18:05, 4 March 2026 (UTC)